Me.
Welcome! This site will help you learn more about the work I do.
Social Media Content
Used for organic and paid promotional posts.
92Y Fitness Ad for 2019
I am the director and executive producer for this ad. The goal was to get an early start at building leads for the New Year fitness season.
LGBTQ Shabbat Dinner Ad
I animated elements from a Photoshop image I created to produce this video.
92Y Health: Outdoor workout with Trainer Raven Jelks
I shot and edited the video.
92Y Camps: 5 Things to Know About Charlotte Braham
The initial plan was to shoot a video of Charlotte, but she was terrified of the camera and it showed on-screen! She was more comfortable with still photos, so I captured a few shots and used Adobe After Effects to animate the graphic and text elements.
92Y Health: Street Workouts with Trainer Jeff Gutierrez
I shot and edited this video. I used a filter in post-production to provide a "gritty" look without appearing over-produced.
92Y Health: Why and How to Perform Kettlebell Snatches
I shot and edited this video. Shooting in slow motion highlights the complex movement involved with this exercise.
92Y Health: Two Things You Can Do During a Snowstorm
A fun way to let online audiences know that 92Y's gym was still open -- even though other businesses were closed that day.
92Y Health: Fitness Day, 2018
The sun provided beautiful lighting and Trainer Raven Jelks is a professional dancer, so the pressure was on me to deliver a good Insta shot š
92Y Camps: The Day Before ...
I visited 92Y's Rockland County campgrounds for a meeting and decided to shoot a few scenes as a way to create excitement around the start of summer camp, which was the next day. I performed light editing.
Events Campaign
Promoting series of events throughout the year is a normal marketing task at 92Y. In this instance, I promoted five Chanukah events for audiences of all ages, promoted through print, email and social media channels. I have image content for every event and marketing channel, but I think this small sample gives you a sense of the effort. All of the paid events sold out. I wrote the copy and managed all design, proof, production and media buy activities.
Creative Installations
92Y May Center is a five-floor, 44,000-square-foot facility with a large amount of wall space that was populated with cork billboards. The objective was to update the space aesthetic by replacing the billboards with LCD monitors and large decals. We designed the first wave of decals with copy that can be considered an abstraction of most gym membersā fitness journeys: āSTARTā, āBRING ITā, and āGOALSā. The copy also resonates with a personās workout for the day. Gym members experience the visual journey as they walk through the facility. The high level of customer satisfaction earned the marketing team permission to create additional installations. I wrote the copy and managed the design, proof and installation phases of the project.
āSTARTā DECAL
Located near the stairway entrance to the workout studios.
āBRING ITā DECAL
Located at the entrance to the cardio machine studio.
āGOALSā DECAL
Located at the entrance to the basketball courts.
Print Pieces
A sample of brochures, flyers, and other print projects
92Y Camps Print Brochure, 2019 Season
Nine pages, including four spreads; 9"H x 6"W, folded. I created the copy and managed the project.Ā View the entire brochure.
92Y Camps Time Out New York Family Magazine Ad, 2019 Season
9.92"H x 16.17"W. I created the copy and managed the project.
92Y Camps Newspaper Ad, 2019 Season
18.42"H x 11.92"W. I created the layout and copy.
